The brand have engineered over 60,000 dye recipes for uniquely engineered fabrics never before utilised in the fashion industry. With Massimo at the helm, the Stone Island design team has pushed so far beyond boundaries that they've burst through unchartered frontiers entirely. The now legendary Tela Stella fabric was heavy-weight and oilskin-like, impregnated with different pigments on each side and Osti was determined not to let a good thing go to waste - the result, a seven-piece collection of military and nautical influenced jackets featuring a compass logo: Stone Island was born. Hailing from Bologna, Italy, Stone Island's inception was the product of innovative fabric maestro Massimo Osti after material originally intended for CP Company did not fit the brand profile. ![]() From here you can talk to the world.Stone Island Jackets | Stone Island Sweatshirts | Stone Island Polos | Stone Island T-Shirts | Stone Island Overshirts If we are able to show our product and tell our story, that is very big. But one thing I learned from this store is: It’s important to be able to talk with people. What will Stone Island be in the future? Who knows? Still we are a small company. ![]() The manufacturers who are successful are the ones who work in a contemporary way. And new technology comes from people who believe in the future. For us, the key point is really the research in textiles. I always say, if we stop investing in research, I think for the next 10 years, we will still have new products to show. We have investigated so many new things that we cannot put them all into the collection. And for the first time, we have a stock of creativity. And now we have a whole design team with different people thinking through the different problems of design. Stone Island The future is uncertain-but things are definitely looking good. Especially in the U.S., I think the collaborations helped a lot. So with the collaborations-first, we have a beautiful product from them. And in my opinion, James always gets it right. It was a beautiful day when we got the phone call from James Jebbia. But there is something that links the two, and it’s the American attitude. On the other side, you have a guy, James, who decides everything. One is a very structured international company with a long lead time. Collaborations were key to the brand's Stateside success.īoth Supreme and NikeLab were a fantastic experience, because they are totally different. With Stone Island, I always said that sooner or later-I hope sooner-the wave will arrive. The approach and the creativity with the new technology is really very interesting. Because it gave us the opportunity to not just work with the colors that were offered. Also, what really helped was the garment-dyeing technology. And we are not sports, we are not casual. Look at the young generation: They will never wear the classical English shoes that I like. I always have to say thank you to Nike, Puma, Adidas-because everything changed from the shoes. Between activewear and sportswear, it’s total now. ![]() We opened up a wider audience to our product. I think the collaborations with NikeLab and Supreme, they were very helpful for us for sure. But then the last one is always the best, right? The current cultural moment is perfect for Stone Island. Because it is usually very good weather here. So the only problem, perhaps, could be the weather. And, of course, you don’t see a lot of people wearing jackets and ties. ![]() And most of them were moving around they don’t just stay in the office. I came to Los Angeles five years ago and saw how people are so relaxed here. Los Angeles weather isn't great for a brand that specializes in outerwear. We stopped into the brand's L.A digs to chat with CEO Carlo Rivetti, and to find out how a small Italian brand once worn primarily by English soccer hooligans became one of the coolest streetwear players on the market.
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